Consumer Buying Process
Problem Recognition
Why do people want to buy things? It’s because there have a problem, and they are looking for the solution for their problem. This is where the marketer can do quite a few things to make their product or service more enticing to the consumer. Think of this simple equation here:
Problem = Desired State – Current State
Information Search
This part of the process is where they are observing for more information. This happens either internally or externally. Internal search is what someone already knows. An external search is as simple as the consumer going on Google to look for a product review
Evaluation of Alternatives
What other choices does the consumer have open to them? Some things are effectiveness and cost. When you’re buying a new car, don’t you look into other choices you have amongst other brands? The consumer can make their choice centred on attributes or attitudes
Purchase and Outlet Selection.Now the purchase finally happens. However, where will the consumer be buying your product? Will they go online or visit a physical retailer?
Post Purchase Evaluation
This final step is someplace a lot of marketers just completely forget about. Is a follow up mechanism in place ? .It’s important to form a healthy long lasting relationship with customers. Hence this is important!
These form the basic steps of buying decision making process of the customer
Problem Recognition
Why do people want to buy things? It’s because there have a problem, and they are looking for the solution for their problem. This is where the marketer can do quite a few things to make their product or service more enticing to the consumer. Think of this simple equation here:
Problem = Desired State – Current State
Information Search
This part of the process is where they are observing for more information. This happens either internally or externally. Internal search is what someone already knows. An external search is as simple as the consumer going on Google to look for a product review
Evaluation of Alternatives
What other choices does the consumer have open to them? Some things are effectiveness and cost. When you’re buying a new car, don’t you look into other choices you have amongst other brands? The consumer can make their choice centred on attributes or attitudes
Purchase and Outlet Selection.Now the purchase finally happens. However, where will the consumer be buying your product? Will they go online or visit a physical retailer?
Post Purchase Evaluation
This final step is someplace a lot of marketers just completely forget about. Is a follow up mechanism in place ? .It’s important to form a healthy long lasting relationship with customers. Hence this is important!
These form the basic steps of buying decision making process of the customer